Market Test
We started by formulating a targeted strategy in which to build our survey platform. The goal here was to engage potential consumers directly and uncover pointed information about the overall product concept, feature set, target demographic price point and more. Through surveying we learned so much about who resonates most with the product, what they are willing to pay and what they expect from the product to build a proper product positioning strategy.
Deliverables
For the market test:
Test Strategy
Create supportive imagery through stock images and product renderings
Survey Results
Product Positioning
Survey style
The audience was asked about their preference between the Next-Step Stool in comparison to other products on the market, what finish they preferred, where they would likely utilize the stool in the home, etc.
presenting Results
The survey findings were presented in a digestible and visually informative way to the client:
Pitch deck
Securing financial support is a critical part of the development process for inventors and having a well organized and informative pitch deck can be one their greatest assets. We utilized the information gained through market research and testing to create a visually compelling and data driven sales tool that will leave potential supports intrigued and inspired.
