Alex Rausch Design
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Estée Lauder Companies

Sustainability is top of mind for consumers. Excessive plastic is polluting the planet and dangerous to the environment.

Estée Lauder looks to mitigate this while maintaining a luxury and exclusive consumer experience.

 INVENTING ALTERNATIVES

RE-IMAGINING REFILLS FOR ESTÉE LAUDER COMPANIES

 
 

DESIGN CRITERIA 

Consider what the ideal refill experience looks like 

Built for quick convenience? Or Ritualistic? 

Include brand influence on refill experience 

Gestures/practices: Different but not unfamiliar

 

GOAL

Establish a refill system in the skincare category while designing intentionally for sustainability.

  • Right-weighting 

    End-to-end carbon footprint 

    Plastic Reduction 

  • Packaging dimension minimum (waste stream) 

    Packaging weight  minimum (waste stream) 

    Plant-based plastic 

    Closed loop for plastic  cycling

  • Packaging and formula compatibility 

    Environment and packaging compatibility 

 
 

Journey Mapping

End-to-end consumer journey considering how a refillable product lives and breathes.

 
 
 

IDEATION 

Crude geometry in sketch and prototyping allows  functionality to direct the design. 

Exploring how to approach a new reload process. 

Between a pump bottle, squeeze tube, or jar (pot); What existing container style lends itself to an intuitive refill system? The jar. 

 

Existing product

 
 

REFINEMENT

Refining geometry in sketch to figure how the parts could  utilize one another. Considering the user experience and ease of use. What are the benefits of having a reusable ‘jacket?’

 
 

Flush front face

Drawings