PDF publication
Knickerbocker regularly updates hardcopy product booklets to stock various venders and store locations with.
A New Flavor
Knickerbocker was looking for photo-realistic renderings to avoid the task of getting product photography done. Creating an informative and aesthetic rendering of a bed frame has its challenges being that they are large with minimal features and are low to the ground.
As creative direction took shape, it was clear that low and looking under-the-hood of the bed frames were most successful and pleasing to look at.
